Adobe Firefly – Features, Pricing, Alternatives and Review

Adobe Firefly

At a Glance

  • Adobe Firefly is a revolutionary generative AI tool for image creation and manipulation, utilizing text prompts to transform ideas into visuals with remarkable ease.
  • It seamlessly integrates with Adobe Photoshop, offering users powerful creative capabilities while maintaining ethical considerations for image attribution.
  • Adobe Firefly is a versatile and user-friendly generative AI tool that enhances the creative process across various Adobe applications.

Adobe Firefly is a cutting-edge generative AI tool developed by Adobe. It enables users to create custom images and perform creative tasks using AI.

The generative fill tool allows easy image manipulation via text prompts. With a user-friendly interface and ethical considerations, Firefly enhances the creative process.

Read on to learn more about Adobe Firefly’s key features, pricing plans, pros & cons, comparison with alternatives, and review to help you make an informed decision.

Adobe Firefly

Adobe Firefly Generative AI features

Feature Description
Commercial Availability Adobe Firefly has transitioned from beta testing to commercially available within Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud.
Accessible Features Firefly offers generative AI capabilities, including vector recoloring in Adobe Photoshop and Illustrator, text-to-image effects in Adobe Express, and Generative Fill in Adobe Photoshop, accessible to a wide range of users (with regional restrictions in some cases).
Standalone Firefly Web App Adobe introduces a new Firefly web application, allowing users to explore and utilize generative AI capabilities without needing specific Adobe Creative Suite applications.
Enterprise Solution Adobe Firefly for Enterprise is available, catering to businesses seeking a commercially safe generative AI model. It was trained on Adobe Stock and public domain content, ensuring that the content generated is free from copyright restrictions.
Content Credentials Content generated with Firefly features includes Content Credentials, providing attribution metadata and indicating that the content is AI-generated, reinforcing transparency and authenticity.
AI Image Identification Adobe is part of a group of companies committed to developing technology to identify AI-generated images, contributing to responsible generative AI use.
Credit-Based System Adobe has implemented a credit-based system to manage compute demand and costs associated with generative AI. Various subscription plans offer monthly allocations of Generative Credits to users.
Bonus Scheme for Contributors Adobe is introducing an annual bonus scheme for Adobe Stock contributors whose content contributes to training Adobe’s AI models, addressing concerns about fair compensation for content contributors.
Additional Generative Features Firefly provides a range of generative features, including the ability to use simple text prompts in over 100 languages to create Firefly images, transform text, adjust colors, and more. It supports text-to-image generation, generative fill, text effects, generative recolor, 3D-to-image generation, and image aspect ratio adjustment.

Adobe Firefly Pricing

1. Free Plan (No Credit Card Required)

It includes 25 monthly generative credits.

2. Premium Plan

It includes 100 monthly generative credits, adobe fonts, and no watermarks on images generated by Firefly.


It costs $4.99/month.

Generative credits are also included in many other Adobe plans, providing users access to AI-powered features across various Adobe software products.

Adobe Firefly Pros & Cons


  • Enables easy and creative content generation through simple prompts.
  • Seamless integration with Adobe Creative Cloud apps, enhancing creative workflows.
  • It is accessible in over 100 languages, making it versatile and user-friendly.
  • Ethical considerations, including appropriate attribution to content creators.
  • Safe for commercial use, with content sourced from Adobe Stock, openly licensed, and public domain.


  • Limited control over layout, color scheme, and typography.
  • Requires internet connectivity, potentially causing issues in low-connectivity areas.
  • Premium features and full access require a paid subscription.
  • It may not meet the needs of advanced designers who require extensive customization.
  • Limited to certain Adobe Creative Cloud subscription plans, not available for free.

Adobe Firefly Comparison With Alternatives

Feature Adobe Firefly Midjourney Runway Gen-2 Leonardo.AI DALL·E 2
Image Generation Modes Offers a variety of image generation modes, including text-to-image and more. Provides a wide range of image generation modes, including text-to-image. Excels in image and video generation with diverse capabilities. Offers diverse pre-trained models for fast image generation. Offers basic features such as text-to-image and image-to-image.
Generative Fill Includes a generative fill tool for inserting, removing, or modifying items. Features “Vary Region” for versatile generative fill options. Offers “Erase/Replace” functionality for filling and altering images. Provides Canvas feature with extend, mask, replace, and erase options. Offers an “Outpaint” feature, similar to generative fill (beta phase).
Text Effects Equipped with generative text effects to enhance text-related image generation. Does not provide specific text effects. Features text-to-video capabilities and other generative effects. Offers Alchemy and Prompt Magic v2 for text-based image generation. Not currently supports text effects
Pricing Free beta access and available with Adobe subscription at $20.99/month. Paid plans start at $10/month (Basic) and go up to $60/month (Pro). Offers 125 free credits and paid plans starting at $12/month (Standard). Offers free access with token-based pricing from $10/month to $48/month. Pay-as-you-go model with ten free image generations and 115 credits for $15.
Quality Provides high-quality images for various generative tasks. Known for delivering very high-quality images across different tasks. Offers moderate quality with expected improvements over time. Production-quality visual assets Image quality depends on effective textual prompts
User-Friendly Interface Features an intuitive interface and integration with Adobe Creative Cloud. User-friendly interface accessible via web and Discord. Designed as a simple web app for ease of use. Offers a seamless design process for image generation. Offers basic functionality with a minimalist design.
Video Generation Capabilities Currently lacks video generation capabilities. Focused on image generation; no specific video-related features. Offers extensive video generation options, including text-to-video. Currently, it does not provide video-generation capabilities Limited to image generation with text and image prompts.

Adobe Firefly vs. Midjourney

Midjourney - Best For Creating AI Artworks

Midjourney — #1 Adobe Firefly Alternative 🆚

Let’s cut to the chase, Midjourney is the #1 alternative to Adobe Firefly.
Midjourney has all the essential and advanced AI image-generating features compared to Adobe Firefly.
(Unlimited — Image Generation Modes, Text Prompts, Customization, Text Effect, Community) 🔥

Adobe Firefly and Midjourney are two strong competitors in AI art generators.

Both tools offer impressive capabilities for creating custom images from text input and have gained attention for their generative features.

Let’s compare these two tools comprehensively across various aspects:

1. Image Generation Modes

Adobe Firefly offers a variety of image generation modes, including text-to-image, image-to-image, 3D model-to-image, image recoloring in Adobe Illustrator, and image extension using generative AI.

This wide range of modes makes it versatile for different creative needs.

Midjourney excels in image generation with various modes, such as text-to-image, text + image-to-image, image overlaying, and reverse image prompting.

It covers a broad spectrum of image-generation tasks.

2. Generative Fill

Firefly includes a generative fill tool, allowing users to insert, remove, or modify items in an image based on text prompts.

Midjourney features “Vary Region,” a generative fill alternative that enables users to add or remove items from images using text prompts.

3. Text Effects

Adobe Firefly stands out with its generative text effects, enhancing its utility for text-related image generation tasks.

Midjourney does not specifically mention text effects as one of its features.

4. Ethical Considerations

Adobe has built Firefly with ethical considerations, ensuring proper attribution to artists and creators if their images were used in AI training.

There is no specific information provided regarding ethical considerations in Midjourney.

5. Pricing

Adobe Firefly can be free in a web browser during the beta phase.

It is also available with an Adobe Photoshop subscription starting at $20.99 monthly.

Midjourney offers various pricing tiers, with plans starting at $10/month for basic usage and going up to $120/month for advanced features.

6. Quality

Adobe Firefly is known for providing high-quality images for various generative tasks, making it suitable for professional use.

Midjourney is recognized for delivering high-quality images across different tasks, making it a preferred choice for many creatives.

7. User-Friendly Interface

Adobe Firefly features an intuitive interface integrated with Adobe Creative Cloud, making it user-friendly for those familiar with Adobe’s tools.

Midjourney offers a user-friendly interface accessible via web platforms and as a Discord bot, catering to a broad user base.

8. Video Generation Capabilities

Adobe Firefly currently lacks video generation capabilities and primarily focuses on image generation.

Midjourney focuses on image generation and does not offer specific video-related features.

Adobe Firefly Review

Adobe Firefly represents a significant advancement in the world of generative AI, offering a powerful set of tools integrated with Adobe’s creative ecosystem.

1. Availability Across Adobe Tools

Adobe Firefly is seamlessly integrated into Adobe’s suite of creative tools, including Creative Cloud and Adobe Express, and Adobe Experience Cloud ensuring that creatives can leverage generative AI across various projects and workflows.

2. Simplicity and Efficiency

One of the core advantages of Firefly is its ability to simplify complex image editing processes.

It allows users to achieve desired results with just a few brushstrokes, reducing the learning curve and the need for extensive editing skills.

3. Customizable Diffusion

Firefly offers creative control by enabling users to select which images inform the generative AI.

This customization empowers creators to maintain their unique artistic style while working with AI, enhancing their work’s overall quality and consistency.

4. Generative Image Compositing

Firefly simplifies the process by automating tasks like color correction, shading, perspective adjustment, and more, saving creators valuable time and effort.

5. Versatility Beyond Images

While generative AI is often associated with image generation, Firefly aims to demonstrate its versatility.

It emphasizes that generative AI can create videos, documents, digital experiences, rich images, and art.

6. Adobe’s Commitment to Ethics

Adobe emphasizes its commitment to developing generative AI in a way where ethics are paramount.

This commitment ensures that the technology respects customer privacy and aligns with Adobe’s company values.

A key distinction between Firefly and other AI image generators, such as DALL-E, is that Firefly’s training data comes from Adobe Stock Images and public domain content with expired copyrights, ensuring creator permission.

7. Content Credentials:

Content generated using Firefly includes Content Credentials, which provide attribution metadata and identify images as AI-generated.

This feature enhances transparency and authenticity, which is crucial for the responsible use of generative AI.

By design, Firefly includes Content Credentials on every asset created using Firefly to indicate that generative AI was used, bringing more trust and transparency to digital content.

8. Future Vision

Adobe’s vision for Firefly extends beyond text-to-image generation.

It brings generative AI where creators can use everyday language to explore various media types, including 3D, videos, textures, and more.

The seamless integration with Creative Cloud tools promises a more holistic creative experience.

9. Generative Credits in Adobe Firefly

Adobe Firefly introduces a credit system that enhances user flexibility and accessibility.

This system offers access to Firefly workflows by redeeming Generative Credits.

These credits are allocated monthly and come with various subscription plans, making advanced AI-powered creativity within reach.

Even free plans for supported apps offer a credit allocation, although this allocation has a strict limit.

In cases where users exceed their credit limit, they can still generate content; however, the experience may be slower.

This credit system ensures that free and paid users can benefit from Adobe Firefly’s generative AI capabilities, enhancing the overall creative experience.


Adobe Firefly is a versatile and user-friendly generative AI tool that enhances the creative process across various Adobe applications.

Its simplicity, customization, and transparency focus aligns with Adobe’s commitment to responsible AI development.

As it continues to evolve, Firefly promises to revolutionize how creators bring their ideas to life, making complex tasks more accessible and fostering creativity in new generative and innovative ways.

Frequently Asked Questions (FAQs)

Adobe Firefly is a creative powerhouse, integrating seamlessly with Adobe Creative Cloud applications. Moreover, Adobe has introduced a standalone Firefly web app, providing users with a versatile platform to experiment with text prompts and generate images, text, and creative content.
No, Adobe Firefly is not offered as a free tool. It is a premium feature bundled with specific Adobe Creative Cloud subscription plans. To harness the robust design capabilities of Adobe Firefly, users must subscribe to a Creative Cloud plan that includes this innovative tool.
After a rigorous beta testing period, Adobe has officially made its Generative AI, Firefly, available to all users. It can be utilized across Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud.
Adobe Firefly's capabilities extend to several Creative Cloud apps, encompassing Generative Fill and Generative Expand in Photoshop, Generative Recolor in Illustrator, and Text to Image and Text Effects in Adobe Express.

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