DALL-E 3 – Feature, Pricing, Alternatives and Review


At a Glance

  • DALL-E, developed by OpenAI, is a cutting-edge generative AI application leveraging GPT-3 to transform text prompts into diverse and intricate visual artworks from photorealistic to surreal styles.
  • As a versatile digital artist, DALL-E's innovative capabilities empower users to create and manipulate images through natural language instructions.
  • DALL-E 3 represents a significant leap in the fusion of artificial intelligence and artistic expression, inviting users to explore the realms of creativity with unprecedented control and ownership.

DALL·E represents the evolution of a concept introduced by OpenAI in June 2020, initially called Image GPT. This early AI model aimed to showcase the potential of utilizing a neural network to generate novel, high-quality images.

Dall-E 3 is an innovative AI image generator that transforms textual prompts into detailed, accurate visual representations.

DALL-E 2, released in 2022, is an AI system built by OpenAI that allows users to create realistic images from natural language text prompts.

Trained on billions of text-image pairs, DALL·E 2 showcases its ability to grasp imaginative ideas, ranging from mythical creatures to futuristic cityscapes, and generates images from text.

Its latest version, DALL.E 3, exhibits enhanced nuanced understanding, interactive generation, and creative control, offering users a refined and immersive experience in translating ideas into unique and customizable images.

Using ChatGPT as its foundation, DALL-E marks a significant leap in the intersection of artificial intelligence and creative expression.

Read on to learn more about DALL-E key features, pricing plans, pros & cons, comparison with the alternatives and review to make an informed decision for your AI image-generating needs.


Dall-E 3 Core Features

Feature Description
Text-to-Image Generation Converts textual prompts into detailed and accurate visual representations.
Improved Nuance Understanding Exhibits an advanced ability to comprehend subtle details, enhancing image generation accuracy.
Built on ChatGPT Architecture Natively integrated with ChatGPT, allowing users to leverage it for brainstorming and prompt refinement.
Interactive Generation in ChatGPT Users can prompt ChatGPT, which generates tailored prompts for DALL-E, fostering an interactive process.
Creative Control for Users Provides users the ability to tweak and modify generated images, offering a degree of creative control.
Enhanced Over DALL-E 2 Represents a significant improvement over its predecessor, DALL-E 2, in image generation capabilities.
Safety Measures for Content Generation Implements safeguards to limit the generation of violent, adult, or hateful content.
Mitigations for Harmful Content Declines requests involving public figures by name, addressing potential biases and safety concerns.
Provenance Classifier for Image Origin Identifies whether an image was generated by DALL-E, contributing to understanding potential use cases.
Availability for ChatGPT Plus and Enterprise Available to ChatGPT Plus and Enterprise users, with wider availability via the API and OpenAI Labs.
User Ownership of Generated Images Users have full rights to images created with DALL-E, allowing for reprinting, selling, or merchandise.
Commercial Use Rights for Created Artworks Grants users the ability to commercially use, print, and merchandise their unique AI-generated creations.
Accessible via API and OpenAI Labs Available through the API and OpenAI Labs, providing flexibility in usage and experimentation.
Simplified Image Modification and Tweaking Users can easily modify and tweak existing images, ensuring the output aligns with their creative vision.
Transparent FAQ Section for User Guidance Offers clear information on usage, credits, and ownership rights, providing guidance and transparency.

DALL-E 3 Pricing Plans

This pricing model offers different quality levels and resolutions for DALL·E 3 and DALL·E 2, each with corresponding prices per generated image.

DALL·E 3 provides both Standard and HD quality options, while DALL·E 2 is optimized for lower cost with various resolution choices.

The higher the quality and resolution, the higher the price per image. Please note that DALL·E 3 is priced at $20/month as part of ChatGPT Plus

1. DALL·E 3

  • Standard Quality (1024×1024): $0.040 per image
  • Standard Quality (1024×1792, 1792×1024): $0.080 per image
  • HD Quality (1024×1024): $0.080 per image
  • HD Quality (1024×1792, 1792×1024): $0.120 per image

2. DALL·E 2

  • 1024×1024: $0.020 per image
  • 512×512: $0.018 per image
  • 256×256: $0.016 per image

DALL-E 3 Pros & Con


  • DALL-E creates diverse artwork styles from photorealistic to futuristic graphics.
  • Users can edit and transform images by uploading them to DALL-E.
  • Users have full rights for unrestricted commercial use.
  • Offers 50 free credits monthly with additional credits for purchase.
  • API integration allows developers to use DALL-E in various applications.
  • Built-in safeguards prevent harmful content generation.


  • May face challenges producing highly realistic images.
  • Output quality depends on detailed prompts.
  • Only accepts English prompts, struggles with complexity.
  • Exclusive processing in English.
  • May exhibit bias towards generating more images of men.
  • Users should be cautious about privacy and intellectual property rights.

Dall-E 3 Comparison With Alternatives

Feature Midjourney DALL·E 3 Craiyon Picsart AI Image Generator Stable Diffusion
Core Competency AI-driven image generation via prompts Highly accurate AI image generation based on text prompts Personalized AI art generation with text prompts Turns text descriptions into vibrant images in seconds using AI AI Art generation with multiple methods and community integration
Unique Feature Variation tools for creative control Precise adherence to provided text prompts without intricate engineering Advanced in-house-developed tech, 9 free images at a time, option for pro upgrade Easy generation with customization options, multiple styles and moods Multiple creation methods, community engagement, contests, and challenges
AI Technology Midjourney AI platform Built natively on ChatGPT, leveraging ChatGPT as a brainstorming partner Utilizes a proprietary AI model with continuous improvements AI-powered technology for turning text into images Stable Diffusion, DALL-E 2, CLIP-Guided Diffusion, VQGAN+CLIP, Neural Style Transfer
Ease of Use User-friendly Discord integration Seamless operation within ChatGPT, making the process straightforward Simple text prompts for AI art creation, easy interface User-friendly photo editor with AI Image Generator tool Web and mobile generators, easy creation methods, community participation
Use Cases Creative image generation, art creation Visual storytelling, concept generation, artistic exploration Diverse AI-generated images, styles, themes, and techniques Fast creation of visuals, suitable for mood boards, content creation, and business needs AI-generated art creation, community engagement, contests, and challenges
Customization Variation tools, model version choices Fine-tuning outputs through advanced prompting and parameter adjustment Negative word input for influence, avoiding specific concepts Customize images with filters, effects, and adjustments Power tools like multiple style images, bulk creation, bulk download, custom seeds
Image Quality High-quality with creative control High-quality, with improved understanding of nuances and details Constantly improving image quality, option to upscale High-resolution images with incredible details and texture Quality AI artworks with multiple algorithms and style choices
Free Trial Not Available Available to ChatGPT Plus and Enterprise users, with API and Labs access in the fall Free basic plan with pro upgrade option, supporting continuous improvement Free AI Image Generator, option for pro upgrade Unlimited base Stable Diffusion generations, daily free credits, additional credits through community participation
Pricing Basic; $10/month, Standard; $30/month, Pro; $60/month, Mega; $120/month $20/month Supporter; $5/month, Professional; $20/month, Enterprise; Custom Picsart Plus; $5/month, Picsart Pro; $7/month, Picsart Enterprise; Custom Free with watermarks on Clipdrop; DreamStudio pricing varies based on credits, starting at $10 for 1,000 credits

Stable Diffusion vs. DALL·E 3

Stable Diffusion

Stable Diffusion — #1 DALL·E 3 Alternative 🆚

Let’s cut to the chase, Stable Diffusion is the #1 alternative to DALL·E 3 ai.
Stable Diffusion has all the essential and advanced AI image-generating features compared to DALL·E 3.
(Unlimited — AI Image Creation, Realistic Images, Edits, Community) 🔥

Stable Diffusion and DALL·E 3 are advanced AI image generation models trained on extensive text-image datasets.

Both employ a diffusion process, starting with random noise and progressively refining it based on provided text prompts.

1. Apps and Usage

Both Stable Diffusion and DALL·E 3 have applications for generating images from text prompts.

DALL·E 3 is easily accessible through ChatGPT, Bing Image Creator, Microsoft Paint, and other platforms utilizing its API.

In contrast, Stable Diffusion, developed by Stability AI, offers diverse open-source models and can be accessed through DreamStudio.

2. Technical Underpinnings

While sharing similar technical foundations, Stability AI and OpenAI, the creators of Stable Diffusion and DALL·E 3 embody distinct philosophies and training datasets.

Stable Diffusion leans towards producing more photorealistic results, whereas the images created by DALL-E 3 tend to look more abstract or computer-generated.

3. Ease of Use

DALL·E 3, accessible through ChatGPT, provides a straightforward user experience, especially for ChatGPT Plus subscribers.

On the other hand, Stable Diffusion, accessed via DreamStudio, offers users more options, including style selection, prompt strength adjustments, and incorporating negative prompts.

4. Power and Control

DALL·E 3 offers limited options beyond image generation from a prompt, while Stable Diffusion provides users with greater control.

Stable Diffusion allows users to set the number of steps, initial seed, prompt strength, and even apply negative prompts, enhancing the generative process.

5. Pricing

DALL·E 3 is priced at $20/month as part of ChatGPT Plus or is free with certain Microsoft tools, although some may apply watermarks to generated images.

In contrast, Stable Diffusion follows a unique pricing structure: free with watermarks on Clipdrop, and on DreamStudio, pricing varies based on credits, starting at $10 for 1,000 credits.

6. Commercial Use

Both Stable Diffusion and DALL·E 3 permit commercial use, but the full implications are yet to be explored.

From a licensing standpoint, Stable Diffusion has fewer restrictions, providing users more flexibility in creating different kinds of content than DALL·E 3.

DALL·E 3 Review

1. Improved Nuance and Detail Recognition

DALL.E 3 showcases significant progress in understanding nuanced details, surpassing not only its predecessors but also other AI alternatives by generating realistic and accurate ability to generate images. Using Dall-E results in more accurate image generation and image quality through its advanced language model.

2. Precise Text-to-Image Generation

Positioned as a state-of-the-art text-to-image generator, DALL-E 3 empowers users to articulate their ideas through highly detailed and accurate visual representations, The images you create with DALL·E 3 have set a new standard in AI-generated imagery.

3. Integrates with ChatGPT

Built natively on ChatGPT, DALL-E 3 integrates with the popular language model. This unique integration allows users to leverage ChatGPT as both a brainstorming partner and a text prompt refiner, fostering a more interactive and collaborative creative process.

4. Significant Improvements Over DALL-E 2

DALL-E 3 introduces substantial enhancements over its predecessor, DALL-E 2, showcasing a noteworthy evolution in AI image generation capabilities, even when prompted with identical textual cues.

5. Interactive Generation in ChatGPT

Users can engage in an interactive creative process by prompting ChatGPT with an idea, enabling ChatGPT to dynamically generate tailored and detailed prompts for DALL-E 3.

6. Creative Control with Image Tweaking

Adding a layer of creative control, users can refine generated images by instructing ChatGPT with a few words, allowing for personalized adjustments and ensuring the desired output.

7. Accessible to ChatGPT Plus and Enterprise Users

DALL-E 3 is accessible to ChatGPT Plus and Enterprise users, hinting at broader availability through the API and in Labs, fostering collaboration and creativity.

8. Ethical AI Implementation

Upholding ethical AI usage, DALL-E 3 incorporates safety measures to restrict the generative AI content that may be violent, adult-oriented, or hateful.

OpenAI claims they have limited the ability for DALL·E 2 to generate violent, hate, or adult images

9. Mitigations for Harmful Content and Bias

Proactively addressing risks, DALL-E 3 includes mitigations to decline requests involving public figures by name.

This approach bolsters focus on safety and mitigates biases related to visual over/under-representation.

10. Provenance Classifier

The introduction of a provenance classifier aids in identifying whether an image was generated by DALL-E 3, contributing to a better understanding of potential uses of generated images.

11. Creative Autonomy for Creators

Granting creators the ability to decline requests emulating a living artist’s style and opting out their images from future model training provides creative autonomy and safeguards artistic integrity.

12. Ownership Rights for Users

Emphasizing user rights, images created with DALL-E 3 are entirely owned by the users. Users have the freedom to reprint, sell, or merchandise their creations without seeking permission.

DALL-E 2 Creative Process Guidelines

  1. Account Creation on OpenAI’s Labs Website: OpenAI Labs guides users through account creation or login, serving as the foundational step for utilizing DALL-E 2.
  2. Initiating the Creative Process: Upon logging in, users encounter a user-friendly interface, including a text bar for input and a gallery of images generated by other DALL-E 2 users, serving as inspiration.
  3. Text Input for Image Generation: Users are encouraged to input specific and detailed phrases into the text bar, guiding DALL-E 2 in creating images that align with their creative vision.
  4. Image Generation and Modification: After hitting “Generate,” DALL-E 2 generates an image with four preview images. Users have the flexibility to modify their input if unsatisfied, adjusting subject positions or phrase order for desired modifications.
  5. Saving and Sharing: Users can select their preferred image, save it to their DALL-E 2 gallery or a specific collection, and download the artwork for various uses, including sharing with friends, family, or printing for display.

DALL-E 2 Tips and Tricks for Optimal Results:

  1. Drawing Inspiration from Others: Hovering over images in the main page gallery, users can select “Click to try” to generate similar variations that can be further customized.
  2. Embracing Surprise: The “Surprise me” button above the input bar provides users with unexpected phrases to inspire creativity, offering an element of surprise and spontaneity in the artistic process.
  3. Simplifying Descriptions: Users are advised to provide specific and straightforward text descriptions to enhance AI understanding, leveraging simplicity for more effective communication.


DALL-E, with its latest iteration, exemplifies OpenAI’s commitment to pushing the boundaries of AI creativity.

The integration with ChatGPT, improved understanding of nuance, and user-centric features like interactive generation and creative control showcase its versatility.

The user-friendly interface of DALL-E 2, coupled with tips for optimal results, ensures accessibility for both novice and experienced users.

Overall, DALL-E3 represents a significant leap in the fusion of artificial intelligence and artistic expression, inviting users to explore the realms of creativity with unprecedented control and ownership.

Frequently Asked Questions (FAQs)

DALL-E 2 is OpenAI's AI system launched in January 2021, allowing users to create an image from textual input.
Users who signed up before April 6, 2023, receive 15 free credits monthly, while new users can purchase a minimum of 115 credits for $15.
Free credits expire monthly, while paid credits expire 12 months after purchase, providing a structure for usage and renewal.
DALL-E 2 users have full rights to commercially use, print, and merchandise their AI creations, providing a unique artistic expression and entrepreneurship opportunity.

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