At a Glance
- AI.Human.Marketing, Anyword, Influencity, Netbase Quid, Copy.ai, Zendesk, ActiveCampaign, Acquisio, and Optimizely are the nine best AI tools for marketers to grow your business in 2023.
- These AI-powered platforms will free you from repetitive and tedious tasks regarding marketing and bring valuable insights to your table to optimize your marketing strategy for more conversions.
AI-powered marketing tools are rapidly gaining popularity among businesses looking to promote their products and services.
Artificial intelligence marketing tools use complex algorithms to automatically generate marketing campaigns and automate repetitive tasks. They can predict customer behaviour with deep AI research.
Digital marketers use artificial intelligence tools to analyze data, optimize campaigns, personalize content, automate tasks, and improve marketing performance.
Here’s a list of the 9 Best AI Tools for Marketers in 2023 to analyze large amounts of data to better understand their target audience and make data-driven decisions.
Let’s take a closer look at each and explore their marketing key features, unique capabilities, and benefits:
1. AI.Human.Marketing –
AI.Human.Marketing is an AI-powered personalization tool designed to help businesses increase their revenue and response rates by revealing the products and services that customers are most interested in.
With this tool, businesses can track their customers’ interests in real-time and create personalized campaigns tailored to each customer’s preferences.
AI.Human.Marketing Top Features
- Customers’ Top Interests
- Increases Response Rates
- Tracks Changing Customer Interests
- Integration
1. Customers’ Top Interests:
AI.Human.Marketing uses AI technology to rank the top interests of each contact in your database based on their digital footprint.
Personalize provides real-time insights into what your customers are most interested in by analyzing data such as time on page, visit frequency, and recency.
2. Increases Response Rates:
By identifying what each customer is most interested in at any moment, AI.Human.Marketing allows businesses to promote the right product or service at the right time.
This personalized approach leads to a 50% better response rate, increasing revenue.
3. Tracks Changing Customer Interests:
It recognizes that customer interests change all the time, and it helps businesses keep up by continuously tracking and updating their customers’ interests.
4. Integration:
AI.Human.Marketing is designed to integrate seamlessly into your business by hooking directly into your CRM or email platform.
This gives businesses the data they need to build automated, personalized campaigns that suit their needs.
AI.Human.Marketing Pricing & Plans
It offers three plans, each with a free 30-day trial without a credit card.
1. Light
Features:
This plan offers 10,000 pageviews, 10,000 contacts, and 6-month data retention.
Price:
It costs $69/month (billed yearly)
2. Plus
Features:
The Plus plan offers 250,000 pageviews, 50,000 contacts, and 1-year data retention.
Price:
It costs $119/month (billed yearly).
3. Premium
Features:
It costs 1M pageviews, 200,000 contacts, and 2-year data retention.
Price:
It costs $219/month (billed yearly).
2. Anyword – Best AI Tool for Copywriting
Anyword is an AI-powered copywriting tool that helps businesses and marketers create effective and engaging copy for various marketing channels.
It uses data-driven techniques to generate high-performing copy and evaluates its impact with predictive performance scores and analytics.
Anyword is customizable and can write in your brand voice to increase conversions and drive more sales.
Anyword Top Features
- AI Copywriting
- Predictive Performance Analytics
- Data-Driven Copywriting
- Customizable
1. AI Copywriting
Anyword helps you create effective copy for various marketing channels with predictable results.
It effectively analyzes your audience and creates personalized and engaging copy for ads, emails, landing pages, and content.
2. Predictive Performance Analytics
Anyword provides a predictive performance score and analytics to evaluate the impact of your copy.
This information can optimize your copy and improve your conversion rates.
3. Data-Driven Copywriting
Anyword’s data-driven approach makes copywriting accessible to anyone. You don’t need to be an expert in copywriting or marketing to create an effective copy with Anyword.
4. Customizable
You can provide feedback and tweak the copy to match your brand voice.
Anyword Pricing & Plans
1. Starter
Features:
It offers 20,000-word credits per month, 100+ AI writing tools, 200+ Data-driven copywriting tools, a blog post wizard, 30 languages, and Multiple seats.
Price:
It costs $24/month.
2. Data-Driven
Features:
It has everything included in the Starter Plan plus; 30,000-word credits per month, Real-time predictive performance score and analytics, and Improved and boosted scores for your copy.
Price:
It costs $83/month.
3. Influencity – Best AI Tool For Influencer Marketing
Influencer marketing is an increasingly popular strategy for brands to reach out to their target audience by leveraging the social influence of influential content creators.
Influencity is an AI-powered influencer marketing platform that helps businesses create and manage successful influencer collaborations.
Influencity Top Features
- Accurate Profile Statistics
- Influencer Database
- Campaign Details
- Measures Campaign Impact
1. Accurate Profile Statistics
Influencity provides on-demand insights into the comprehensive profile statistics of millions of social media’s most influential content creators.
This includes audience demographics, brand affinity, fake followers, and performance metrics, allowing businesses to make informed decisions when selecting influencers to collaborate with.
2. Influencer Database
With Influencity, businesses can set up an Influencer Relationship Management (IRM) system to manage influencer information, negotiate tasks, communicate with their team, save historical info, create lists of influencer profiles, and more.
3. Campaign Details
Influencity helps businesses manage influencer campaigns by providing a tool for end-to-end clarity.
This eliminates the need for static spreadsheets and improves campaign management efficiency.
4. Measures Campaign Impact
Measuring the outcomes of influencer marketing campaigns is critical to improving strategies.
Influencity provides businesses the perfect tool to report on their influencer marketing campaigns, empowering successful collaborations with influencers.
Influencity Pricing & Plans
1. Basic (7-day free trial)
Features:
It offers unlimited searches, 5000 monthly results, 100 influencer storage, 30 monthly analysis, four users, and email support.
Price:
It costs $168/month.
2. Professional (7-day free trial)
Features:
It offers unlimited searches, 10000 monthly results, 600 influencer storage, 150 monthly analysis, ten users, and email & phone support.
Price:
It costs $348/month.
3. Business (7-day free trial)
Features:
This plan includes unlimited searches, 25000 monthly results, 2000 influencer storage, 500 monthly analysis, and unlimited users.
Price:
It costs $348/month.
4. Netbase Quid – Best AI Tool for Business Insights and Analytics
Netbase Quid is an AI-powered social analytics tool that gives businesses real-time insights into consumers and the market.
Its powerful analytics capabilities enable users to better understand their audience, track industry trends, and make data-driven decisions that maximize campaign performance.
Netbase Quid Top Feature
- Analyze Consumer Trends
- Brand Health
- Campaign Strategy
- Product Innovation
- Trend Analytics
- Competitive Intelligence
1. Analyze Consumer Trends
With its powerful analytics capabilities, businesses can track and analyze consumer sentiment, brand mentions, and competitor activity to identify growth opportunities.
2. Brand Health
Netbase Quid allows businesses to understand their brand’s perception through the eyes of their consumers.
It provides insights into key factors driving brand health, such as customer satisfaction, brand loyalty, and market positioning.
3. Campaign Strategy
It provides businesses rich consumer data to inform their marketing strategy and maximize campaign performance.
4. Product Innovation
Netbase Quid uses customer analytics to deliver more compelling products with greater market adoption, ultimately driving more revenue.
5. Trend Analytics
Netbase Quid enables businesses to analyze news trends to monitor and grow their brand’s share of voice, understand the content their target market is consuming, and maximize campaign effectiveness.
6. Competitive Intelligence:
It enables businesses to evaluate their brand competitors and expand their view of market trends and consumer behavior.
Netbase Quid Pricing & Plans
1. Quid Novas
Features:
It includes Data Visualization, News, Social Engagement, and Data Export
Price:
You can contact the Quid sales team for a quote for this plan.
2. Quid Genus
Features:
It has everything in the Quid Novas plus; Demographics, Companies, and Patents.
Price:
You can contact the Quid sales team for a quote for this plan.
3. Quid Opus
Features:
It has everything in the Quid Genus plus; Maps and Custom Data Import.
Price:
You can contact the Quid sales team for a quote for this plan.
5. Copy.ai – Best AI Tool for Email Marketing
Copy.ai Best Features
- Versatile Writing Tool
- Email Marketing
- Ad Copy
- Generate Compelling Headlines
- Product Descriptions
- Email Content
- Templates
1. Versatile Writing Tool
Its content marketing tools are the first choice of marketers, web copywriters, and content creators.
Copy.ai helps you write digital ad copy, e-commerce copy, sales copy, social media posts, email subject lines, and website copy.
2. Email Marketing
It can generate catchy and attention-grabbing email subject lines that increase open rates.
3. Ad Copy
Copy.ai can generate ad copy for various platforms like Facebook, Instagram, and Google Ads.
This can help marketers to create ads that resonate with their target audience and generate more clicks and conversions.
4. Generate Compelling Headlines
It can generate multiple headline options based on a description of the campaign.
5. Product Descriptions
Copy.ai can produce product descriptions highlighting a product’s benefits and features to increase sales.
6. Email Content
It can generate email subject lines and content for newsletters and promotional emails to improve open and click-through rates.
7. Templates:
It also provides templates in seven categories; Business, Careers, HR, Marketing, Personal, Real Estate, and Sales.
Copy.ai Pricing & Plans
1. Free:
The Free plan allows users to generate up to 2,000 words per month with no credit card required.
2. Pro:
The Pro plan costs $36 monthly, billed annually at $432, and offers unlimited word generation.
3. Enterprise:
This plan is designed for businesses looking to automate any workflow.
6. Zendesk – Best AI Tool for Customer Service
Zendesk offers customer service solutions by allowing your customers to reach out to you anytime, anywhere.
Today, over 100,000 businesses use Zendesk to improve their customer support teams.
It provides a comprehensive and user-friendly customer resolution that can adapt to the growth of the business.
Zendesk focuses on delivering great customer service, setting teams up for success, and keeping the company in sync. It is a powerful all-in-one package.
Zendesk Top Features
- Unified Customer Support
- Multichannel Support
- Self-Service Options
- AI and Bots
- Integration Options
- Single Customer View
- Analytics and Reporting
1. Unified Customer Support
A unified platform for managing customer inquiries and issues, improving customer experience, and generating positive reviews and referrals.
2. Multichannel Support
CRM software provides support across multiple channels, helping businesses reach a wider audience and provide better support, resulting in increased loyalty and a better brand reputation.
3. Self-Service Options
It provides an integrated help center and community forum, reducing the load on customer support teams, improving resolution times, and providing a better customer experience.
4. AI and Bots
The software uses AI and bots to provide intelligent support at scale, saving time and money while improving customer satisfaction and retention.
5. Integration Options
CRM software integrates with your existing marketing tech stack with a seamless experience for customers and teams, providing better support.
6. Single Customer View
CRM software creates one unified view of customers, allowing personalized experiences, improved customer retention, and increased revenue.
7. Analytics and Reporting
CRM software provides actionable insights through analytics and reporting, monitoring customer behavior. It enables your marketing teams to adjust strategies to improve performance.
Zendesk Pricing & Plans
Zendesk offers three different pricing plans.
1. The Suite Team Plan
It costs $49 per agent per month and is designed for small teams starting with customer support.
2. The Suite Growth Plan
This plan costs $79 per agent per month and is designed for growing teams who need more advanced features and capabilities.
3. The Suite Professional Plan
It costs $99 per agent per month and is designed for larger organizations with complex customer support needs. This plan includes all the features of the Suite product, as well as advanced analytics and reporting capabilities.
7. ActiveCampaign – Best AI Tool For Personalized Email Marketing
ActiveCampaign is a multipronged personalized email marketing automation platform that has marketing channels automation and CRM tools to create incredible customer experiences.
It helps you grow your audience and target the right prospects via website tracking, email marketing, segmentation, subscription forms, and strong deliverability.
ActiveCampaign Top Features
- Marketing Automation
- Follow-Ups
- Integration
- Personalization
- Email Templates
- Sales Engagement Automation
1. Marketing Automation
The tool allows marketers to automate their email series and track contact engagement with tags, custom fields, analytics, and performance reporting.
AI-powered marketing tool pulls information from every offline and digital channel to automate email campaigns.
2. Follow-Ups
Send personalized follow-ups with dynamic email content and A/B test flows to make your drip campaigns more effective.
3. Integration
ActiveCampaign integrates with over 870+ different apps, including CRM software, landing pages, content management systems, integration tools, and e-commerce stores.
4. Personalization
Personalize your emails based on any contact information you have. When you send exactly what your contacts want to see, your emails feel personal, and more people engage with them.
5. Email Templates
Choose from over 250+ expertly-crafted email templates that are B2B and B2C friendly, responsive, and work with HTML.
6. Sales Engagement Automation
Unify your sales and marketing strategy with personal and integrated email campaigns that span the entire customer lifecycle, removing data silos between marketing and sales.
ActiveCampaign Pricing & Plans
1. Lite:
This plan is for solopreneurs who need an easy-to-use marketing solution with one user account.
Pricing: It costs $29/month (paid annually).
2. Plus:
This plan is for small teams that create excellent customer experiences with up to three user accounts.
Pricing: It costs $49/month (paid annually).
3. Professional:
This plan is for teams who want to experiment and optimize their marketing efforts with advanced features and five user accounts.
Pricing: It costs $149/month (paid annually).
4. Enterprise:
This plan offers the extra feature of a custom mail server domain.
Pricing: The pricing starts at $229 per month.
8. Acquisio – Best AI Tool for Managing Pay-Per-Click Campaign
Acquisio is a sales and marketing software platform that uses AI powered marketing technology to help businesses attract and retain customers.
Its Search & Social tool simplifies Pay-Per-Click (PPC) campaign management across advertising platforms, enabling businesses to generate more conversions and improve budget attainment.
Acquisio Top Features
- Data-Driven Sales Conversations
- Lead and Traffic Estimator Tool
- ROI Calculator
- SEM Campaign Launcher
- Personal Control Panel
- Optimization for Google & Bing Ads
- Cross-Channel PPC Reporting & Tracking
1. Data-Driven Sales Conversations
A lead sizing tool that enables sales reps to pre-qualify prospects, ask the right questions, and assess customer needs and interests using data and sales enablement tools.
2. Lead and Traffic Estimator Tool
It accurately estimates leads and traffic for campaigns, recommends packages based on industry and region, and predicts conversions and allocated media spend.
3. ROI Calculator
A machine learning tool that calculates the expected ROI for your PPC advertising packages using data from the Lead Sizing Tool and Lead Estimator and customizable ad spend levels.
4. SEM Campaign Launcher
A feature that allows you to launch new client accounts from predefined templates, saving time and effort.
5. Personal Control Panel
A client center feature that allows you to filter and sort account information and integrate your own KPIs into the dashboard.
6. Optimization for Google & Bing Ads
A machine learning optimization suite that constantly searches for ways to improve campaign results. It offers intelligent bid and budget management, and lower CPCs, and brings more conversions.
7. Cross-Channel PPC Reporting & Tracking
A feature that provides an easy setup of performance reports and attribution of dollars to conversions across search, social, and display channels.
Acquisio Pricing & Plans
1. Acquisio Self-Serve:
Designed for small businesses and offers a self-serve advertising platform.
Pricing: The pricing for this product starts at $100 per month.
2. Acquisio Managed Services:
Designed for larger businesses and offers managed advertising services.
Pricing: The pricing for this product varies based on the specific needs of your organization.
3. Acquisio Local:
Designed for local businesses and offers localized advertising solutions.
Pricing: The pricing for this product varies based on the specific needs of your organization.
4. Acquisio Social:
This product offers social media advertising solutions.
Pricing: The pricing for this product starts at $100 per month.
9. Optimizely – Best AI Tool for Digital Experience Platform
Optimizely provides businesses with tools to create engaging content, run experiments, and power their commerce businesses.
It helps businesses deliver exceptional customer experiences across all digital touchpoints with features such as personalized search, product recommendations, and predictive analytics.
By using Optimizely’s tools, businesses can improve engagement, drive revenue, and increase customer loyalty.
Optimizely Top Features
- Content Marketing Platform
- Content Editor
- Web Experimentation
- Increase Revenue
1. Content Marketing Platform
Optimizely’s CMP brings teams together in a single workspace to share plans, collaborate on assets, and execute campaigns.
You can save time, eliminate waste, and govern your brand with a digital asset management tool purpose-built for marketing content.
2. Content Editor
It allows for annotating, versioning, and collaborating on content, resulting in exceptional marketing results that resonate with your target audience and drive engagement.
3. Web Experimentation
You can uncover customer insights and create high-performing experiences in the blink of an eye.
With Optimizely, you can let customer sentiment drive your decision-making and eliminate the need to guess what will convert.
4. Increase Revenue
With Optimizely, you can increase revenue by providing a buying experience to your customers.
You can easily personalize experiences with data-driven recommendations and give your team the tools they need to drive revenue with built-in workflows.
Optimizely Pricing & Plans
1. The Essential Plan:
Includes unlimited experiments and variations, basic analytics, and personalization features.
Pricing: It starts at $50 per month.
2. The Business Plan:
It is designed for small and medium-sized businesses. It includes all the features of the Essential plan, as well as advanced analytics and integrations with third-party tools.
Pricing: It starts at $2000 per year.
3. The Premium Plan:
It is designed for larger businesses. It includes all the features of the Business plan, as well as dedicated support, training, and implementation services.
Pricing: Starts at $5000 per year.
4. The Enterprise Plan:
It is designed for large enterprises and has custom pricing based on the specific needs of the organization.
Conclusion
The use of AI in marketing has significantly transformed the way businesses create content-marketing.
With AI-powered content creation tools, marketers can easily generate high-quality and engaging content for their target audience.
Additionally, AI helps marketers in analyzing vast amounts of customer data to gain insights into their preferences, behavior, and expectations.
AI email marketing tools also allow businesses to send personalized and relevant emails to their customers, increasing the chances of conversion.
As AI continues to evolve, we can expect to see even more advanced tools and techniques that will further enhance the effectiveness of AI in marketing.
