At a Glance
- Market Muse, Conversica, Zeta, Persado, Acquisio, Albert, Acrolinx, Hootsuite, Adext AI, and SEMrush are the best AI tools for market research to gain valuable insights for marketing and growing your business.
- These AI tools are feature-rich to bring you valuable insights to increase ROI and bring more conversions with more engagement and also provide you with analytics to stay ahead of your competitors.
Competitive market research involves gathering and analyzing information about a business’s competitors, products or services, marketing strategies, strengths, and weaknesses.
Competitive market research aims to help a business better understand the competitive landscape with actionable insights, identify opportunities for differentiation, and make informed business decisions.
Today, marketers use AI marketing tools to optimize their marketing efforts. These AI tools also help your sales and marketing teams uncover market trends and consumer knowledge to improve marketing performance and make informed decisions.
Here are the 10 AI tools for market research in 2023 that help marketers analyze large amounts of data to better understand their target audience, make data-driven decisions, and create content marketing that brings more conversions.
1. Market Muse – Best AI Tool for Creating Data-Driven Content
MarketMuse is an AI-powered marketing intelligence and strategy tool designed for B2C businesses.
It provides actionable knowledge to help create high-quality, data-driven content that ranks well in search engine results pages (SERPs).
It offers various tools to streamline the content creation process and help businesses improve their content for search engines and their target audience.
Market Muse Top Features
- Content Planning
- Cluster Creation & Analysis
- Competitive Content Analysis
- Content Briefs
- Content Quality Assessment
1. Content Planning
MarketMuse offers page-level, site-level, and SERP insights to help businesses plan their content by providing landing pages, emails, articles, and sales copies to cover.
2. Cluster Creation & Analysis
With MarketMuse, businesses can create content clusters that address specific search intents and questions to gain authority and improve rankings.
3. Competitive Content Analysis
MarketMuse uses artificial intelligence to analyze competitors’ content and leverage those opportunities to improve SEO efforts.
It prioritizes keywords based on their potential for ranking and clusters them to build authority.
5. Content Briefs
It creates a first draft based on the chosen subject and guides writers on the structure, topics, questions, and links to include, which speeds up publishing.
6. Content Quality Assessment
MarketMuse helps businesses identify low-quality and outdated content that could harm their rankings and provides real-time feedback on content quality.
Market Muse Pricing & Plans
1. Free Plan (No credit card required)
It includes limited page-level insights, one user, and five monthly queries.
2. Standard Plan
It includes full page-level insights, one user, and 100 queries per month.
This plan costs $149/month or $1,500/year.
3. Team Plan
It offers full page-level insights, three users, and Unlimited queries & briefs.
It costs $399/month or $3,900/year
4. Premium Plan
Page & site-level insights, Inventory & topic tracking, and Personalized metrics.
Custom, with annual agreements.
2. Conversica – Best AI Tool to Engage and Convert Customers
Conversica is an enterprise-level conversational AI platform that uses Generative AI and Large Language Models like GPT for human-like conversations.
It creates a natural dialogue that drives the pipeline and converts customers effectively.
The AI platform also offers tools for marketing, sales, and customer success teams and is designed to find hidden revenue through timely, location-specific, and multilingual conversations.
Conversica Top Features
AI-Assistance for Marketing Teams:
- Multi-model conversational AI platform that uses Large Language Models like GPT.
- Powerfully Human technology that gives dialogue a natural feel.
- Hyper-personalized conversations that encourage hidden interest.
- 100% coverage to uncover untapped revenue without putting pressure on sales teams.
AI-Assistance for Sales Teams:
- Conversation-qualified leads for sales to improve MQL quality and the relationship between sales and marketing.
- Personalized outreach to engage, validate, and qualify 100% of prospects.
- Nurtures target accounts, reactivates opportunities and delivers hot leads directly to sales teams.
- Improved pipeline and reduced monotony of qualifying each MQL and inbound request for sales.
AI-Assistance for Customer Success Teams:
- Continuous monitoring of performance, collecting feedback, and leveraging insights to improve customer health and retention.
- Consistent one-to-one conversations that propel account growth.
- Insights for growth and expansion.
Conversica Pricing & Plans
You can contact the Conversica sales team for a quote and pricing inquiries.
3. Zeta – Best AI Tool for Audience Research for Marketing
Zeta is an enterprise-grade marketing platform that offers a comprehensive suite of omnichannel marketing solutions powered by AI and identity resolution capabilities.
It helps brands to reach a broader audience, create personalized experiences, and drive better outcomes at scale.
It is one of the most powerful AI tools available for digital marketing.
Zeta Top Features
- Opportunity Explorer
- Marketing Platform
- Real-time Recommendations
- Identity and Data at the Core
- Individualized Experiences at Scale
- Real-time Analytics and Optimization
1. Opportunity Explorer
It helps uncover customer insights, identifies cross-channel activation opportunities, and pursues growth everywhere their customers are.
2. Marketing Platform
Brands can create individualized experiences and drive outcomes throughout the customer lifecycle by deploying and improving their customer interactions across channels with the visual experience management interface.
3. Real-Time Recommendations
Its market analysis tools provide real-time recommendations based on proprietary signals, market, and competitive intelligence.
Brands can know when consumers are in the market for their products and act immediately.
4. Identity and Data at the Core
Zeta’s identity resolution capabilities enable brands to recognize their best customers and top prospects across channels and devices.
5. Individualized Experiences at Scale
Zeta enables brands to create, deploy, and optimize individualized, insights-enriched experiences, based on thousands of attributes and events, at scale.
6. Real-time Analytics and Optimization
Zeta’s platform can instantaneously calculate thousands of metrics, making complex analytics actionable in seconds.
Zeta Pricing & Plans
You can contact the Conversica sales team for a quote and pricing inquiries.
4. Persado – Best AI Tool for Personalizing Marketing Campaign
Persado is a Motivation AI Platform that leverages advanced AI to generate personalized language that motivates individuals to engage and act.
The platform boasts a vast proprietary marketing communications knowledge base and can deliver language that outperforms a brand’s best copy 96% of the time.
Persado Top Features
- Motivation AI
- Customer Data Activation
- Experimentation and Segmentation
- Automated Email Marketing Campaigns
- Marketing Competitive Advantage
1. Motivation AI
Persado uses a specialized class of generative AI to drive business outcomes. It generates language that motivates individuals to engage and act, increasing conversion rates and revenue growth.
2. Customer Data Activation
It has a Customer Data Activation feature connecting individuals and segments to deliver messages that best resonate with them.
3. Experimentation and Segmentation
Persado enables experimentation and segment insights to create winning experiences for different customer segments.
4. Automated Email Marketing Campaigns
It uses AI to generate high-performing marketing messages, including subject lines, email content, and calls to action.
5. Marketing Competitive Advantage
Persado helps brands drive competitive advantage with marketing by delivering leads, reducing acquisition costs, and increasing marketing-led revenue.
Persado Pricing & Plans
You can contact the Persado sales team for a quote and pricing inquiries.
5. Acquisio – Best AI Tool for PPC Campaign Management
Acquisio is a sales and marketing software platform that uses AI-powered marketing technology to help businesses attract and retain customers.
Acquisio Search & Social tool simplifies Pay-Per-Click (PPC) campaign management across advertising platforms, enabling businesses to generate more conversions and improve budget attainment.
Acquisio Top Features
- Data-Driven Sales Conversations
- AI-Powered Lead and Traffic Estimator Tool
- ROI Calculator
- SEM Campaign Launcher
- Personal Control Panel
- SEM Optimization for Google & Bing Ads
- Cross-Channel PPC Reporting & Tracking
1. Data-Driven Sales Conversations
A lead sizing tool that enables sales reps to pre-qualify prospects, ask the right questions, and assess customer needs and interests using data and sales enablement tools.
2. AI-Powered Lead and Traffic Estimator Tool
A tool that accurately estimates leads and traffic for campaigns recommends packages based on industry and region and predicts conversions and allocated media spend.
3. ROI Calculator
It helps calculate the expected ROI for your PPC advertising packages using data from the Lead Sizing Tool and Lead Estimator and customizable ad spend levels.
4. SEM Campaign Launcher
A feature that allows you to launch new client accounts from predefined templates, saving time and effort.
5. Personal Control Panel
The tool also offers a client center feature that allows you to filter and sort account information and integrate your KPIs into the dashboard.
6. SEM Optimization for Google & Bing Ads
It constantly searches for ways to improve campaign results. It offers intelligent bid and budget management, and lower CPCs, and brings more conversions.
7. Cross-Channel PPC Reporting & Tracking
A feature that provides an easy setup of performance reports and attribution of dollars to conversions across search, social, and display channels.
Acquisio Pricing & Plans
You can contact the Acquisio sales team for a quote and pricing inquiries.
6. Albert – Best AI Tool for Marketing Campaign Optimization
Albert helps marketers solve their top advertising challenges by providing 24/7 optimization, maximizing overall performance within and across channels, enabling personalization at scale, and reaching new audience groups without spending more.
It is a “Moneyball Media” solution that leverages big data and natural language processing to automate and streamline advertising campaigns.
Albert Top Features
- 24/7 Optimization
- Moneyball Media
- No Shopper Left Behind
1. 24/7 Optimization
Albert uses machine learning algorithms to continuously improve ad campaigns, adjusting bids, targeting, and creativity based on real-time data.
2. Moneyball Media
Its AI tool maximizes overall performance within and across channels by leveraging data-driven insights to help you make informed decisions about where and how to allocate ad spending.
Albert helps marketers master creative relevance for every micro audience by using natural language processing and machine learning to analyze consumer behavior and personalize ad messages.
4. No Shopper Left Behind
Albert enables marketers to reach new audience groups without spending more by using AI to identify new targeting opportunities and boost campaigns for maximum reach.
Albert Pricing & Plans
You can contact the Albert sales team for a quote and pricing inquiries.
7. Acrolinx – Best AI Tool for Content Strategy
Acrolinx is a content optimization platform that helps organizations create more effective and consistent content across all channels.
The platform uses advanced AI to analyze content and provide suggestions for improving its impact, clarity, and alignment with brand and style guidelines.
Acrolinx Top Features
- Maximizing content impact
- Creating content anywhere
- Automating content checks
- Fueling demand generation
- Aligning with brand standards
1. Maximizing Content Impact
Its marketing AI tools help organizations create content that delivers strong customer experiences across all types of content, whether generated by staff, agencies, or AI.
2. Creating Content Anywhere
Acrolinx supports more than 50 authoring environments, enabling organizations to create high-quality content no matter where they work.
3. Automating Content Checks
Acrolinx automates content checks to prevent repetitive tasks and editorial bottlenecks, allowing organizations to achieve enterprise-wide insight and control over their content without an army of editors.
4. Fueling Demand Generation
Acrolinx helps organizations produce well-written content that includes the topics their audience cares about, leading to the best results for demand generation.
5. Aligning With Brand Standards
Acrolinx aligns content with brand standards by providing feedback to writers directly in their authoring tools, keeping their content on-brand, on-voice, and consistent.
Acrolinx Pricing & Plans
You can contact the Acrolinx sales team for a quote and pricing inquiries.
8. Hootsuite – Best AI Tool for Social Media Marketing Research
Hootsuite is a social media marketing tool that allows businesses to manage and schedule their social media content across multiple platforms.
It helps businesses grow their reach and engage with their customers more effectively.
Hootsuite Top Features
- Social Media Management in One Place
- Lights Up Your Profiles
- Effortless Customer Care
1. Social Media Management in One Place
Hootsuite allows businesses to align their influencer marketing campaigns with social media management. With Hootsuite, companies can schedule posts, monitor mentions, and track performance across various platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube.
2. Light Up Your Profiles
Hootsuite allows businesses to schedule and publish content to their social profiles, track effectiveness in real-time, and identify their best-performing content.
3. Effortless Customer Care
AI tools are a great way to streamline business operations, and Hootsuite provides the best tools.
With Hootsuite, businesses can efficiently manage customer inquiries across multiple channels like SMS, social media, WhatsApp, live chat, and apps.
Its predictive AI can help you identify which ads are performing best.
Hootsuite Pricing & Plans
1. Professional (Free 30-day trial)
One user, ten social accounts, Unlimited posts, Post scheduling, and Access to messages in one inbox.
It costs $99/month.
2. Team (Free 30-day trial)
Three users, 20 social accounts, Everything in Professional, plus: Roles & permissions, and Assign posts to team members.
It costs $249/month.
Five users, 35 social accounts, Everything in Team, plus: Approval workflows, Inbound/outbound tagging, Content & asset library, and Hootsuite customer support.
It costs $739/month.
Starts with five users, 50 social accounts, Everything in Business, plus: Social ads management, Social ads analytics & reporting, Employee advocacy, and Team productivity reporting.
The Hootsuite sales team will give you custom pricing depending on your chosen services.
9. Adext AI – Best AI Tool for Ad Marketing
Adext AI is an advanced end-to-end solution for ad marketing.
It offers an AI-powered audience management automation tool that automatically improves audience segments and budget allocations.
The platform supports Google and Facebook Ads and provides greater data and maximum results by analyzing over 3 trillion data points and optimizing ad spending for various audiences.
Adext AI Top Features
- Profitable Audiences
- KPIs That Matter
- Budget Optimization
- Smart Ad Set
- Smart Campaign
- Minimum Daily Budget
1. Profitable Audiences
It helps businesses identify their most profitable audiences.
2. KPIs That Matter
It helps companies to focus on the key performance indicators that matter.
3. Budget Optimization
Adext automates budget optimization to ensure maximum results.
4. Smart Ad Set
It creates a new group with the selected ad sets and clones it up to 10 times for testing in demographic variables.
5. Smart Campaign
It can optimize the ad chosen sets from Google or Meta Ads in a group.
6. Minimum Daily Budget
Adext AI has a minimum daily budget of $2.00 for each audience to make ad campaigns light on your wallet.
Adext AI Pricing & Plans
Adext License, AI Tools & Machine learning models, 1 Facebook or Google Ad Account, Campaign Optimization Lite, Unlimited Smart Campaigns, Special Features, Monthly Ad spend invested through Adext Up to $10,000, and video tutorials.
Everything included in the Starter Plan plus: Monthly Ad spending invested through Adext Up to $30,000, Chat Support, and Personalized Support.
It costs $99/month.
Everything included in the Venture Plan plus: Unlimited Monthly Ad spend, Call Support (3 Training hours & tutorials, Adext implementation driven by a specialist, and Personalized Support.
It costs $299/month.
Everything included in the Core Plan plus: Tracking validation, Advertising Tech Assessment, One-on-One ZOOM meetings with eComm Experts, and Building your Advertising Campaigns.
The Adext AI sales team will give you custom pricing depending on your chosen services.
10. SEMrush – Best AI Tool for SEO, PPC, and SMM Research
SEMrush is a powerful tool that offers SEO, PPC, and SMM services.
It provides reports and insights to improve marketing strategy with targeted content marketing based on market research and analytics.
SEMrush Top Features
- Traffic Analytics
- Organic Research
- Advertising Research
- Social Media Tracker
1. Traffic Analytics
The traffic Analytics feature allows you to benchmark your website traffic against competitors, providing insights into top traffic sources, bounce rate, time on page, and more to inform your next website strategy.
2. Organic Research
You can discover your organic search competitors and find opportunities to compete against them. Then, learn the value of the keywords they’re ranking for and highlight the gaps even your rivals overlook.
3. Advertising Research
This feature helps you find opportunities to beat the competition in paid search. Gather deep knowledge of the advertising landscape and detailed analysis of your competitors’ best-performing ads in minutes.
4. Social Media Tracker
It allows you to analyze your competitors’ social media to keep tabs on your audience’s preferences and influencer marketing and discover new ways to increase brand awareness.
SEMrush Pricing & Plans
1. Semrush Pro
The pro version is for newbies and small teams.
It costs $119.95/month.
2. Semrush Guru
The Guru version is for agencies and businesses. It allows 15 projects, 1500 keywords to track, and 30,000 results per report.
It costs $229.95/month.
3. Semrush Business
It allows 40 projects, 5000 keywords to track, and 50,000 results per report.
It costs $449.95/month.
AI has revolutionized the way marketers conduct research. With the help of these top 10 AI tools and platforms, businesses can collect and analyze data in real time, make informed decisions, and stay ahead of the competition.
From sentiment analysis to predictive analytics, these tools offer various features to help businesses gain valuable insights into their target audience.
It’s time for businesses to embrace AI and unlock its full potential for market analysis.