At a Glance
- Windsor.ai is an advanced marketing data attribution software that provides valuable insights into customer journeys and ROI across various marketing touchpoints.
- Windsor Utilizes a Markov model attribution to accurately attribute conversions to various marketing touchpoints, providing a holistic view of customer journeys.
- Users have praised the platform's ability to customize the dashboards, providing them with a clear view of each channel's attributed conversions and performance.
Windsor.ai is a multi-touch marketing data attribution software that empowers marketers to gain valuable insights into the performance of their marketing touchpoints.
It provides a comprehensive solution for connecting all marketing data from various sources, attributing conversions to different touchpoints, and optimizing marketing Return on Investment (ROI).
Windsor.ai helps marketers make data-driven decisions and optimize their marketing strategies effectively by streamlining data integration and providing advanced attribution insights.
If you are thinking about buying Windsor.ai, read the features, pricing plans, pros & cons, comparison with the alternatives, and reviews to make an informed decision.
Windsor.ai Key Features
|Multi-Touch Attribution||Windsor Utilizes a Markov model attribution to accurately attribute conversions to various marketing touchpoints, providing a holistic view of customer journeys.|
|Data Integration||Collects and integrates marketing data from multiple sources, enabling marketers to have all relevant data in one place for analysis and optimization.|
|Customizable Dashboard||Allows users to create personalized dashboards and present data in ways that suit their specific needs and preferences.|
|Marketing ROI Optimization||Optimizes marketing ROI for all marketing channels, campaigns, keywords, and creatives by considering factors like cancellations, returns, and offline conversions from CRM data.|
|Automation||Automates the process of collecting and formatting marketing data, reducing manual efforts and saving time for marketers.|
|Cross-Media Optimizations||Analyzes and optimizes customer journeys across all touchpoints, helping to improve marketing budgets and overall performance.|
|Attribution Insights||Provides data-driven decisions on marketing budget allocations across the entire customer journey. Empowers advertisers and marketers with marketing analytics to understand the performance of different touchpoints and calculate Return on Ad Spend (ROAS) for all marketing activities.|
|Native Connectors and APIs||Offers native connectors and APIs, allowing seamless integration with widely used marketing platforms and reporting tools, such as Looker Studio, Power BI, Google data studio, BigQuery, etc.|
|Data Destinations||Facilitates streaming marketing data to different data destinations, marketing reporting tools, data warehouses, or preferred Business Intelligence (BI) tools.|
|Salesforce Integration||Integrates with Salesforce CRM, enabling easy access and analysis of Salesforce data for marketers.|
|Streamlined Data Integration||Simplifies data integration and provides a data platform (DMP) to connect all data sources easily, making using the data together in any application, marketing platform, or visualization tool effortless.|
|Wide Range of Marketing Connectors||Supports integration with numerous cloud-based software, including various advertising platforms (e.g., Google Ads, Facebook Ads, Bing Advertising), analytics tools (e.g., ad data with Google Analytics), social media platforms (e.g., Twitter Ads, LinkedIn Ads), and many more.|
|SQL Integration for Advanced Usage||Facilitates integration with SQL-based systems, enabling advanced data analysis and machine learning capabilities.|
|Optimize Marketing with AI||Utilizes Artificial Intelligence (AI) to analyze and optimize marketing budgets, allowing marketers to make data-driven decisions and improve campaign performance.|
|Easy Setup and Valuable Insights||Provides a straightforward setup process, while the insights gained from data integrations help marketers run their businesses efficiently and effectively.|
|Cost-Effective Pricing||Offers transparent, volume-based event pricing for integrations, making it suitable for businesses of all sizes.|
Windsor.ai Pricing and Plans
1. Free Plan
It includes one user access, connecting 1 data source, and managing one account.
It costs $0.
2. Basic Plan
It includes unlimited users, connecting up to 3 data sources, and managing up to 75 accounts.
It costs $19 per month, billed annually.
3. Standard Plan
It also includes unlimited users, connecting up to 7 data sources, and managing up to 75 accounts.
It costs $99 per month, billed annually.
4. Plus Plan
It includes unlimited users, connecting up to 10 data sources, and managing up to 200 accounts.
It costs $249 per month, billed annually.
5. Professional Plan
It includes unlimited users, connecting up to 14 data sources, and managing up to 500 accounts. There is also an option to pay via invoice.
It costs $499 per month, billed annually.
6. Enterprise Plan
There are unlimited users, connecting 14 to 200 data sources, unlimited accounts, an option to pay via invoice, Enterprise SLA (Service Level Agreement), and enterprise onboarding assistance.
Ask for a quote (custom pricing).
Windsor.ai Pros And Cons
- Multi-touch advanced marketing attribution AI tool.
- Automates data integration and visualization.
- Supports various marketing touchpoint models.
- Tracks ROI for every channel, keyword, campaign, and creative.
- Optimizes budgets automatically.
- A channel-neutral platform for tracking online and offline.
- Use cases in various industries.
- Native integration with 50 marketing tools.
- Zero-code platform with API and CSV options.
- Offers free trial with limited features.
- Flexible pricing with various plans.
- API and database access for all pricing plans.
- Claimed support for any cloud-based platform.
- Offers custom data connectors upon request.
- Clunky and tough-to-navigate interface.
- A limited number of data connectors per account.
- Additional cost for extra native data sources.
- Pricey platform compared to alternatives.
- No white labeling and metric customization options.
- Tends to lag when processing large data volumes.
- Less established than some alternatives, occasional tech issues.
Windsor.ai Comparison With Alternatives
|Parameters||Windsor.ai||Improvado||Integrate.io (ex Xplenty)||Hevo Data||Datado|
|Core Competency||Multi-touch marketing attribution software||Enterprise-grade, no-code Revenue Data Platform||ETL and ELT platform for real-time data insights||Fully-managed, bi-directional data pipeline platform.||Cloud-based data integration and reporting platform|
|Use Cases||Marketers in various industries, performance marketers||Marketing, sales, and revenue teams.||Marketing, data warehousing, ETL, data cleansing, and data migration.||Marketers, sales reps, finance professionals, engineers||Marketing teams and professionals aiming to streamline data collection, transformation, and analysis processes.|
|Integrations||Native Integration with 50 marketing tools.
Supports any cloud-based software API and CSV sheets for custom data connections
|Prebuilt connectors to over 500 data sources.
Supports leading data warehouses like Google BigQuery, Amazon RedShift, etc. Comprehensive data dictionary for each data source
|Integration to over 100 data sources, REST API for custom integrations.||Prebuilt Integrations with over 150 data sources and nine designations, including SaaS apps and file systems, databases, data warehouses, and more.||Integrates with over 200 data sources, including databases, storage solutions, marketing, analytics Tools, social media platforms, and visualization solution.|
|Limitations||1. The steep learning curve and clunky interface.
2. Pricey platform compared to alternatives.3. Processing large data volumes may cause lag
|A limited number of data connectors per account.
No white labeling and metric customization options.
Occasional tech issues due to less establishment.
|Data extraction issues, latency, API limits, and charging for failed connectors may impact scalability.||Limited access to data security and privacy compliance programs on all pricing plans.||Data sources can fail, experience delays, and push low-quality data require constant maintenance.|
|Pricing||A free plan is available with limited features.
Paid plans start from $19/per month
Enterprise plan with custom pricing
Additional costs for extra native data sources
|Custom pricing based on unique company needs
Flexible pricing and DECS points tokens available.
Access to API and database regardless of the plan
Separate offering for marketers interested in attribution
|Pricing starts from $15,000/year, custom Enterprise||Free plan available, Starter plan starting at $239/monthwith 5 million records/month and Business Plan with data security and privacy compliance (contact sales for quote)||Four types of plans: Free, Data to Dashboards, Data Anywhere, and Headless. Flexible pricing based on the number of data sources and data flows used.|
|Limitations||Interface issues and navigation challenges
Additional cost for extra native data sources
Pricey platform compared to alternatives
Limited data connectors and features per plan
|A limited number of data connectors per account
No white labeling and metric customization options
Processing large data volumes may cause lag.
Occasional tech issues due to less establishment
|Data extraction issues, latency, API limits, and charging for failed connectors may impact scalability.||Limited access to data security and privacy compliance programs on all pricing plans.||Limited data source support.
Limited customization options.
Lack of professional services
Windsor.ai is a powerful multi-touch marketing attribution software that empowers marketers to gain valuable insights and optimize their Return on Ad Spend (ROAS) by connecting all marketing data from various sources.
With its inbuilt Markov model attribution and seamless data integration capabilities, Windsor.ai has gained recognition among businesses of all sizes, catering to both large enterprises and smaller companies.
1. Client Testimonials
Windsor.ai has received rave reviews from its clients, who appreciate its connectivity to various marketing data sources and its role as the backbone of client reporting.
Users have praised the platform’s ability to customize the dashboards, providing them with a clear view of each channel’s attributed conversions and performance.
2. Optimize Marketing ROI
The platform’s multi-touch attribution modeling allows marketers to analyze and optimize customer journeys across all touchpoints.
By automating the optimization process and directly sending optimizations back to marketing platforms, Windsor.ai helps you quantitatively discover the performance across multiple channels impacts their marketing spending.
It saves time by optimizing marketing budgets effectively with predictive analytics and marketing automation tools.
3. Attribution Insights for Data-Driven Decisions
Windsor.ai’s Attribution Insights feature, as an advanced marketing attribution software, empowers advertisers and marketers to make data-driven decisions on marketing budget allocations across the entire customer journey.
By accurately matching customer journey data with cost data from the right marketing sources, businesses can achieve a higher Return on Ad Spend (ROAS) for all touchpoints and understand which channel performs better.
This comprehensive approach to analyzing marketing and sales data enables businesses to optimize their strategies, ensuring data can be used effectively to drive better results and maximize marketing effectiveness.
4. Integrations for Seamless Visualization
Windsor.ai also provides efficient data integration tools that seamlessly connect with various visualization tools and reporting platforms, enabling users to extract data from different sources and leverage their preferred analysis tools.
With native connectors and APIs, users can effortlessly integrate with popular platforms like Looker Studio, Power BI, and Google BigQuery, ensuring a smooth data flow directly back to the platforms for comprehensive data analysis and actionable insights.
5. Transparent and Cost-Effective Pricing
Windsor.ai’s pricing structure is transparent and cost-effective, offering volume-based event pricing for integrations.
This makes it suitable for businesses of all sizes and budgets, providing a competitive advantage in the marketing attribution landscape.
The availability of a free plan allows users to try out the platform without any cost, making it an excellent option for those who want to explore its capabilities.
For those with more extensive requirements, the paid plans offer an array of features, including unlimited users, multiple data sources, and the ability to manage numerous accounts.
The pricing is competitive with monthly or annual billing options, allowing customers to choose what suits them best.
Additionally, the Enterprise plan caters to businesses with more complex needs and provides the option for custom quotes, ensuring that each organization receives a tailored solution.
6. Comprehensive Data Destinations
With Windsor.ai, users can effortlessly stream marketing data to their preferred data warehouses, reporting tools, or Business Intelligence (BI) platforms.
This integration capability ensures that users can access their data anywhere and wherever they need it, facilitating faster and more informed decision-making.
As a multi-touch marketing attribution software platform, Windsor.ai enables marketers with valuable insights and automation capabilities.
However, it comes with limitations that should be considered.
Users have reported challenges with the clunky interface, leading to a steeper learning curve.
The restricted number of data connectors per account may also hinder businesses requiring extensive integrations.
The pricing structure, lack of white labeling options, and occasional performance issues with large data volumes have also been drawbacks.
Despite its strengths, businesses should carefully assess these limitations to determine if Windsor.ai is the right fit for their marketing analytics needs.
Windsor Vs. Hubspot Marketing Hub
Hubspot Marketing Hub — #1 Windsor AI Alternative 🆚
Let’s cut to the chase, Hubspot Marketing Hub is the #1 alternative to Windsor AI.
Hubspot Marketing Hub has all the essential and advanced AI marketing data attribution features compared to Windsor AI.
(Unlimited — Marketing Tools, Custom Integrations, Customizability, Community) 🔥
Windsor.ai and HubSpot’s Marketing Software, also known as Marketing Hub, are powerful marketing tools, but they have distinct differences in their core competencies, integrations, customizability, and pricing.
1. Core Competency
Windsor.ai offers AI-powered marketing data attribution software, excelling in providing advanced marketing attribution solutions.
Its platform tracks and analyzes customer journeys across multiple touchpoints, offering valuable insights into ROI for each channel, keyword, campaign, and creative.
However, some users have mentioned a steep learning curve and clunky interface in user reviews.
Nevertheless, Windsor.ai enables marketers to make data-driven decisions on marketing budget allocations across the customer journey, leveraging AI-powered technology for accurate and actionable insights.
HubSpot’s Marketing Hub, on the other hand, offers a comprehensive suite of marketing tools with a broad range of integrations, making it a versatile solution for driving revenue and connecting with leads through email, landing pages, forms, and more.
While HubSpot’s Marketing Hub is user-friendly, it may not offer the same specialized marketing attribution features as Windsor.ai’s AI-powered platform.
Windsor.ai provides seamless integration with various visualization tools and reporting platforms through native connectors and APIs, allowing easy integration with popular platforms like Looker Studio, Power BI, and Google BigQuery.
However, user reviews have mentioned limitations in the number of data connectors available in certain pricing plans.
Despite this, Windsor.ai still allows businesses to connect with their preferred third-party tools, enhancing their data analysis capabilities and offering flexibility in reporting.
HubSpot’s Marketing Hub boasts a vast App Marketplace with over 1,400 custom integrations, including a powerful bi-directional sync with Salesforce, facilitating automatic data syncing between systems.
This extensive integration library provides users with flexibility in connecting to their preferred third-party tools, which is especially useful for businesses relying heavily on Salesforce and other popular tools.
Windsor.ai’s Enterprise edition allows users to customize their data with custom objects and behavioral events, providing complete flexibility and control to match CRM data to specific business needs.
However, some users have reported challenges in managing direct API integrations and REST API for data transfer.
Windsor.ai’s customizability options cater to businesses seeking tailored marketing attribution insights.
HubSpot’s Marketing Hub offers customizable dashboards, allowing users to see campaign performance data in one place and easily share reports with stakeholders.
However, compared to Windsor.ai’s Enterprise edition, the level of customizability might not be as extensive.
HubSpot’s customizable dashboards prioritize user-friendliness, making it suitable for businesses that prefer ease of use over intricate customization.
Windsor.ai offers a range of pricing plans, including a free plan with limited features and an Enterprise plan with custom pricing tailored to specific marketing analytics requirements.
User reviews have expressed concerns about pricing about the number of data connectors available.
However, Windsor.ai’s pricing structure provides flexibility for businesses seeking personalized pricing options.
HubSpot’s Marketing Hub offers various editions, such as a free version with basic tools and paid Starter, Professional, and Enterprise editions with more advanced features.
The pricing varies depending on the chosen edition and the required features.
HubSpot’s tiered pricing model caters to businesses of all sizes and budgets, allowing them to start with free tools and upgrade as their business grows.
Windsor.ai is a valuable tool for marketers seeking to optimize their marketing performance.
Its multi-touch attribution capabilities, seamless data integration, and customization options offer powerful insights.
Whether you are a small business or a large enterprise, Windsor.ai helps marketers to increase marketing ROI for all channels and improve decision-making through data-driven insights.
With its wide range of integrations and cost-effective pricing, Windsor.ai is undoubtedly a top choice for businesses seeking a competitive edge in the ever-evolving marketing landscape.