Does Facebook Pixel Work on Safari in 2024?

In 2024, Facebook Pixel operates smoothly on Safari across macOS, iOS, and iPadOS, provided the user is not in “incognito mode”. This piece aims to dispel the myths surrounding Intelligent Tracking Prevention (ITP), data privacy, and their impact on your advertisements. It also addresses the necessity of the Conversions API and server-side tracking.

Efficient Implementation of Facebook Pixel

Recommended Approach: Utilize Google Tag Manager for Facebook Pixel implementation.
Conversion Events: Invest time in setting up your conversion events once to streamline the process.

Understanding Cookies & Facebook Pixel

Cookie Confusion: Let’s simplify what cookies are, moving beyond the misconception of them being mere digital chocolate chip biscuits.
What is a Cookie?: A cookie resembles a mini-spreadsheet, storing information like user IDs and ad IDs. This allows Facebook to recognize a returning user and the ads they interacted with.
First Party Cookies: Both Facebook and Google have devised methods ensuring cookies are signed by your website, making them less susceptible to restrictions.

Safari & Facebook Pixel Compatibility

Facebook Pixel accurately tracks conversions on Safari, barring incognito mode usage.

Incognito Mode Limitations: In incognito mode, Facebook Pixel does not activate, and first-party cookies related to Facebook are not created.

The Role of Facebook Conversions API

Not Always Necessary: The Conversions API is not required for users browsing in Safari outside of incognito mode.
Myths Debunked: Contrary to popular belief, the Conversions API does not surpass Facebook Pixel in accuracy. They complement each other, enhancing overall tracking efficiency.

Why Facebook Pixel is Essential in 2024

Conversion Tracking: Without Facebook Pixel, the effectiveness of the Conversions API diminishes significantly.
Dual Implementation Benefits: Utilizing both Facebook Pixel and the Conversions API optimizes event tracking, particularly in scenarios where Safari’s ITP might restrict Pixel’s functionality.

Optimal Tracking Strategies

Combining Facebook Pixel & Conversions API: This dual approach maximizes tracking capabilities.
Facebook Pixel Alone: Still an optimal choice for comprehensive tracking.
Conversions API Alone: The least favorable option, offering limited tracking capabilities.

Benefits of Dual Implementation

Incognito and Alternative Browsers: In cases where ITP blocks Pixel, the Conversions API acts as a crucial backup, enabling some level of conversion tracking.
Regular Browsing Mode: When ITP does not interfere, both Pixel and the API can function, with Pixel taking the lead in tracking.

Conclusion

In summary, Facebook Pixel remains a vital tool for tracking conversions on Safari in 2024. The misconceptions surrounding its functionality and the need for the Conversions API have been clarified. Implementing both Pixel and the API offers a comprehensive solution, ensuring optimal performance across various browsing scenarios.