Your brain knows exactly what you’re looking for—it just can’t find it using Google or ChatGPT.
And that’s because the internet has a problem. It’s filled with generic information.
I saw how bad this problem is during freshman year. Whenever I had to go through articles, youtube videos and research journals to find something I had already seen before, Google became my worst nightmare.
It looks harmless at first.
You have a well-planned, linearly thought out day. Do some research, resume life.
Easy peasy.
But 5 to 10 Google searches later, you’re hit with information overload.
Now you’re stuck in a loop trying to find answers to problems you’ve solved before. Google helped you make the search, but the job of “finding that one thing going through your head”… that job is still yours.
And thanks to Affiliate Marketers, generic content continues to grow exponentially.
Quick recap: affiliate marketing has been notorious for using “cheap” writers to write blog articles that include the link to someone’s product. These blogs are often reviews, touching on surface level features and they are pretty bad at educating or selling.
When you search Google for “coffee routine,” it tries to guess your intent.
But what you’re actually looking for might be:
- The morning ritual you documented that starts with grinding beans
- That random idea you had about creating a coffee tasting journal
- Your observations about how espresso, coldbrew & lattes affect your focus (and bowel movements) differently
It’s the difference between a dating app that matches people because they both wrote “hiking” in their bio, and one that understands that someone who loves early morning photography might really click with someone who chases sunrises.
I wanted a search engine that actually matches the exact thought on my mind. I wanted a true Second Brain Operating System.
When I search my Second Brain OS, it understands that I am not looking for generic coffee advice. It knows I might be interested in:
- The connection between having a perfect espresso workflow and peak productivity
- That breakthrough about 85 to 90 degrees Celsius helps me avoid burnt flavours
- My experiments with different grind sizes using Flat Burrs and Conical Burrs
- My exact recipe for pulling perfect espresso shots on the Flair 58
No more generic search results. No more wading through affiliate blog posts. Just my expertise, my experiences, my solutions—exactly when I need them.
Today’s Action Step
Pick one problem you’ve solved in the past month. Try to find your solution using Google. Now count:
- How many searches it takes
- How many tabs you open
- How long before you find YOUR specific solution
- How much generic content you have to filter through
P.S. Ready to stop searching Google for things you already know? Here’s how to set up your Second Brain OS today:
